How to Grab Attention of Press, Bloggers, and Influencers

Posted by on Sep 3, 2009 in Label 2.0 Updates | Comments

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If you’re a musician trying to get the word out about your work, there’s no doubt you spend a lot of time emailing bloggers and PR firms to get people to check you out. This is probably a very tedious process for most, and one that never sees any real results.

Usually, the reason behind not seeing results is because you probably don’t know how to communicate properly with those who you are trying to get to listen to you. It’s not always your fault – learning how to get people to open an email is a talent I have spent years honing.

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MOG Relaunches As Music Blog Aggregator and The Web’s Home Page For Music

Posted by on Apr 20, 2009 in Blogoholica | Comments

logo_mmnI got word that Mog.com relaunched over the weekend; here is their official press release regarding their new features and direction.

Official Mog PR:

I think you’ll agree, our new home page (http://mog.com) is now your primary destination for staying on top of what’s going on in music.

To create this page, we hand curate over 5000 blog posts a week that flow through our network, to give you the best singular page online for music lovers.

The list of new features and site improvements are endless. The design and user interface have been completely revamped allowing MOG to reclaim the online music crown as its rightful owners!! : )

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Twitter Me This – Will Twitter Help You Market Your Music?

Posted by on Jan 5, 2009 in Marketing | Comments

It is an interesting time to be a musician. While many ask themselves, “how am I going to make money when people are just going to steal my music?”, there is an increasing number of opportunities for them to eliminate some of the marketing and distribution costs.

Actually, there’s an overwhelming number of free marketing tools online that enable artists to connect with fans. Once you break through the wall of no-brainers like MySpace and Facebook, it can be kind of intimidating with all the other networks and tools out there, especially when you run into someone like me and I geek out on you about things like Twitter.

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Binge Drinking on Blogs, Day II: Hangover

Posted by on Jul 4, 2008 in Blogoholica | Comments

Seems I can’t handle my blogroll like I used to, and needed a day to recoup. Here’s the rest of news and tips from my overstuffed blog reader:

If you’re not reading Bob Lefsetz “Lefstz Letter”, then pack your bags, go home and get a day job, ’cause you wont make it. Bob’s words are a priceless insight into what the hell is really going on. Some of his recent ramblings that stuck out are his views on measuring your successes, defining success based on your initial album sales, and why Pixar has hit 9 home runs in a row.

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Binge Drinking On Blogs, Day 1

Posted by on Jul 2, 2008 in Blogoholica | Comments

Geez, it’s been a crazy couple of weeks. I tend to work hard and also play hard, and was out of town for a couple of days to catch Pearl Jam once in Camden and TWICE in New York City at Madison Square Garden.

Seeing them live again just reinforced how badass they are and how much I adore them. They are masters at getting the crowd involved and excited, and every band looking to establish a connection with their fans needs to see them to experience this first hand.

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