Label 2.0 is a revolutionary kind of record label, not one that forces you to sign the rights to your music away and pushes you to release pop hits, but one that empowers you to build your own music business and keep all the profits.
When you sign up to Label 2.0, you be a part of a month-to-month interactive training program that will guide you through all the steps of managing your music business online. With interactive screen cast videos, you get to learn how we set up marketing campaigns, manage online accounts, and utilize a plethora of resources to build a passionate fanbase.
White board training delivers concepts and shows processes of moving fans through buying and sales cycles. Live calls and sessions give you opportunities to ask specific questions and get feedback on your efforts. All from some of the digital music industry’s brightest minds.
Your Label 2.0 Membership Includes
Interactive Business/Marketing Training – New Tutorials & Modules Every Month!
We’ll be teaching you the lessons you need in all facets of building a business online – from developing and managing your website, creating viral content, converting fans into customers, booking more gigs, and more. The training you’ll receive from these modules is worth ten times the monthly fee alone – the tried and true techniques you’ll learn rival that of other online marketing educational products traditional businesses pay top dollar for. These are tailor made for musicians and the case studies behind the modules are proven time and time again by our top students.
NEW! Label 2.0 Tools
We’ve recently launched the first of many Label 2.0 tools, designed to make your life easier to also be on the cutting edge of marketing in the new digital music industry. Our Press Release Maker will help you create rich media press releases and articles that you can use to reach out to bloggers who don’t have the time or paitience to read your boring traditional press release. Future tools include a custom Wordpress theme designed specifically with musicians in mind, budgeting tools, and more.
NEW! Content Sydnication
As our own network of fans, musicians, bloggers, and other influencers grow, it’s our goal to help you grow as well. Learn how to create interesting and exciting content, submit your new article, post, or video to our content team, and we’ll utilize our social media presence to drive new traffic and fans to your content. The bigger we get, the more valuable our network becomes.
News & Marketing Updates
One of the reasons we are here in the first place is because we keep our ear to the ground on not only the music biz, but on the online marketing and social media world as well. We’ll keep you updated on all the industry buzz and how it will effect your own music and business, as well as up-to-the minute marketing tips and talk to keep you on the cutting edge of the digital music revolution.
Members Forum
So you’ve learned the tutorials and are implementing some of our techniques, but are having some problems here and there. Where do you turn? Label 2.0 members will have access to our private members forum, where YOU can interact with each other, share tips and tricks, screenshots, collaborate, and more importantly, ask us for help. Whether you have a technical question or want us to review your site, we will be here in the forums to assist our members in their business development. And it’s not only us in the forums! Our friends from some top music industry services and industry professionals will also be lending a hand in the forums. This is the true power of yur membership.
Interactive Training Calls and Presentations
Every month, we will host a phone chat where we will discuss topics with our members who participate in a unique, interactive teleconference or presentation. Here our members will get to see how we put together creative viral marketing concepts and ideas live as they unfold, assisting our users and building relationships with them at the same time. The lineup of guests is outstanding with representatives from Sony/BMG, ReverbNation, FanBridge, SoundOps, Grooveshark and so much more. The lines are open for you to utilize!
Members Only Perks
Everyday we make new connections in this industry, and many of the products or services we encounter are privy to beta testing or special offers. You can be sure that as Label 2.0 grows, so will the tools, resources, and free or discounted swag we’ll send your way. Our current members have received discounts on advertising with Grooveshark, access to chart live sales to Billboard and much more. You don’t want to miss what we are about to drop next!
“I love Label 2.0! It’s my one-stop-shop for great ideas about how to promote Devi.
These guys get online marketing at the deep-geek level yet translate their knowledge into clear, practical lessons the most computer-challenged rocker can use.”
“I’ve checked out loads of sites that offer “advice” for independent bands. None are as intelligent, insightful and in-depth as Label 2.0. I don’t waste my time going anywhere else!”
-Debra, guitarist and vocalist for rock power trio Devi
Who is going to teach you all this stuff?
Greg Rollett
Greg runs a site called Gen-Y Rock Stars, the Rock Star Business Series and a company called Rollett Marketing. He was an indie musician for 10 years, touring the country and playing on bills with Daughtry, Buckcherry, Bubba Sparxxx, Sevendust, Jesse McCartney, O-Town, Nina Sky and countless others.
Greg has been featured on FOX News, Mashable, Social Media Marketing Blog, the Daily Buzz, Feed Front Magazine, Workshifting, Ypulse, Mobile Youth and countless media outlets talking about social media, Gen-Y, music marketing and using the Internet to help businesses excel. He has also consulted companies like Coca-Cola, Miller Lite, Disney and Warner Bros with ways to attract young people, use music and generate more business and sales.
Eric Hebert
Eric is an online business consultant and author of Evolvor.com, a music industry resource site that helps indie bands learn about tools and put these applications into motion.
Eric has spent years working for some of the biggest names in SEO and Social Media, has built a large number of websites for businesses and brands, developed content for a number of clients in different industries, and launched social media campaigns that has driven tens of thousands of web visitors. His knowledge of marketing and branding online covers just about every facet, from hosting and design to content development and marketing. And he’s using all this stuff to help artists and musicians promote themselves as well.
“Eric’s understanding of Internet marketing, combined with his music industry knowledge, makes him a perfect partner for artists looking to promote themselves online.”
- Chris Winfield, CEO & Social Media Expert, 10e20
Label 2.0 offers interactive step-by-step training to lock in and hone on the most important aspects of your music career and music business. This means you will have an efficient process to marketing your music to your fans and still have time to write, record and play live.
The modules give artists step-by-step instructions for using all of the tools that are available on the web for marketing your music. Due to Eric and Greg’s expertise and experience in SEO and music marketing, artists can now have confidence that the time and work they put into marketing their music will be efficiently spent. The live discussions with important music marketing people from within the industry are invaluable
…where else can you get exposure to such discussions?
Joe Arnold
Project 1
www.project1live.com
“Eric Hebert’s skill and knowledge with the online marketing of independent music has helped me realize that there is a lot more to the music business than playing shows and selling CDs.”
Through his guidance I am learning the steps I need to take in order to connect with my fan base in a way that will keep them coming back for more while at the same time growing that base to it’s full potential. Eric’s strategies are a perfect fit for my independent band and I recommend him highly!”
- Ed Sadler, Fear Zero.com
“The internet has changed the game for marketing in all industries. Some people don’t ask what happened, they just find a way to use it to their advantage.”
“Getting any message (including Music) out requires you to know what works. Label 2.0 shows you what WILL WORK for talented musicians to get their message out.”
“A Myspace page alone isn’t going to distribute your music. Find out the right way with their in depth actionable guides for musicians”
- Todd Malicoat, Web 2.0 Marketing Ninja