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Digital Media News & Commentary

Common B2B Marketing Blunders to Avoid

B2B (business to business) marketing refers to marketing strategies that target other businesses and not individual customers. When done correctly, B2B marketing can be very effective in generating leads. However, there are some mistakes...

South Jersey Business Spotlight: Bee Inspired Yoga

I had the pleasure of interviewing Rebekah Mulford of Bee Inspired Yoga over the weekend to talk about her growing yoga studio located in my hometown of Woodstown, NJ! It’s always great to get...

Your 6 new ways to use location targeting

As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the...

How much does SEO cost?

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to...

Twitter ramps up AMP

Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how...

Ask Yoast: Meta descriptions and excerpts

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of...