2011 Music Marketing Manifesto – Do You Have One?
Last year around this time I wrote my “music marketing manifesto for 2010“. So what has changed for this year?
Nothing really.
Nope, my ideas are pretty much the same – build your audience and worry about making money once you have it. Give your music away and just be happy that people are listening!
My only extra advice I guess would be to change the way you think about being a musician, about thinking you “deserve” something for your art. And it will be this advice that you’ll find in my upcoming book, titled, Your Music Sucks (and Maybe Nobody Likes You). Stay tuned as I’ll be giving the first chapter away very soon!
Posting Your Songs or Events on Facebook is NOT Interacting
Oh Facebook, how you’ve done wonders for all of us to post pictures of lol catz and links to celebrity news articles we read when we should be at work. Yes, Facebook has opened many doors for us to interact with our friends and peers in ways that before might have had to wait until the end of the day at the bar to discuss, or via snail mail or whathaveyou. Now we can share information in real time, 24/7.
Discovery on Facebook
“Asshole” Musician Advice: How to Properly Email People
I’m really trying hard to get back into the habit of blogging regularly; after almost 2 years of hit-or-miss posting, I’m refreshed and have A LOT to say about this business, things I’ve noticed about how people communicate to others, misconceptions about what marketing is going to do for you, etc. I expect this blog in the coming weeks and months to really open your eyes and hope you’re ready to come along for the ride.
Client Spotlight: Jazz Guitar Composer and Teacher Chuck Anderson
“I have known Chuck for many years. He’s still one of the finest guitarists on the planet. Glad he is back on the scene”.
-Jimmy Bruno, Internationally Renowned Jazz Guitarist
For the past 8 months I’ve had the pleasure of working with one of the world’s greatest teachers and composers of the jazz guitar, Chuck Anderson. We’ve really come a long way over this period of time and chuck is using his blog and social media to spread the word and teach the word about his unique teaching methods. He’s even given me inspiration to finally get off my butt and pick up the guitar for once and for all, and I look forward to our future Skype lessons! Here’s a little background info on Chuck and links to his works, where you can see some of the work we have done together.
Using the Evolvor Methodology To Create A Killer Web Presence (Case Studies)
I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them. Below is a list of the latter, artists who have hired me to create a killer web presence. While a lot goes in to their development, I’ll let my work speak for itself.
John Gillette & Megastar Records
Learn Jazz Guitar with Chuck Anderson
The Evolvor Music Marketing Manifesto for 2010
Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that I have the knowledge and ability to help you in your music endeavors. It’s a tough, tough world out there I know, and without a zillion dollars to dump into marketing and advertising, trying to “make it” seems near impossible. And I would agree that it is.
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Professional Web Strategist (SEO, Viral/Social Media, Web Dev, Analytics). My parents still don't understand what I do. Contact Us
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These guys get online marketing at the deep-geek level yet translate their knowledge into clear, practical lessons. "I've checked out loads of sites that offer "advice" for independent bands. None are as intelligent, insightful and in-depth. I don't waste my time going anywhere else!" -Debra, guitarist and vocalist for rock power trio Devi