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Category: Marketing

Unlocking Hidden Gems Within Schema.org

Posted by alexis-sanders Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties...

8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with...

Your 6 new ways to use location targeting

As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the...

How much does SEO cost?

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to...