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Category: Branding

The Music Biz Then & Now – Guest Post by Frank Joshua

The Music Biz Then & Now – Guest Post by Frank Joshua

Some 20 years ago I was a struggling musician in London playing every shitty venue in town trying to get a ‘deal’. As I look at the music biz from this perspective I’m wondering;...

Understanding Your Circles of Fans And How to Build A Real “Street Team”

Understanding Your Circles of Fans And How to Build A Real “Street Team”

I’ve been thinking a lot lately about how I’ve become a “super-fan” of many bands that I listen to. There are so many that I consistently talk about to friends and co-workers; whether I...

Fred Wilson & Bob Leftsetz on AC/DC & WalMart

Fred Wilson & Bob Leftsetz on AC/DC & WalMart

Just caught this great quote by Fred Wilson discussing a Bob Leftsetz post about the deal AC/DC is making with Wal Mart. Here is a quote from Fred: My son Josh loves AC/DC but...

Corporate Sponsorships Offer Musicians Another Revenue Model

Corporate Sponsorships Offer Musicians Another Revenue Model

I am often asked about how musicians can make money off of their talents in a world where I encourage acts to give away their music for free. Many think the concept of giving...

The Orchard’s Scott Cohen Discusses Building A Community

The Orchard’s Scott Cohen Discusses Building A Community

While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended. At the event, Scott Cohen from The Orchard...