Music Business Has Evolved
Evolvor Media is here to guide you through the New Music Economy with our cutting edge online business management services and with Label 2.0, our interactive learning community created with the "tight budget" in mind.
Click on the links above to learn more about how we can assist you in building your music brand, browse our blog below for news and industry analysis, and sign up to our email list for some free Label 2.0 training material!
Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that I have the knowledge and ability to help you in your music endeavors. It’s a tough, tough world out there I know, and without a zillion dollars to dump into marketing and advertising, trying to “make it” seems near impossible. And I would agree that it is.
I want to first thank Chris from Bandzoogle for approaching me to do an interview for them; anytime I get asked to do an interview I gain a new found confidence in what I preach and teach and it feels good to know that people are paying attention.
It’s taken years of hard work to be able to understand all the different facets of the digital music business (not to mention marketing online in general to back it all up), and every interview I do I get to introduce many musicians and industry professionals my perception of how to get your name out there and get people’s attention.
Alice in Chains, who are in the middle of a massive North American tour, will be taking the time to interact with fans on their Livestream profile on Wednesday March 10th at 7 PM EST.
With Livestream as the exclusive streaming provider for the chat, the player widget for the webcast can be embedded anywhere. Integration with Facebook and Twitter allows viewers to engage in an online conversation with other fans and the band. For more information on the chat visit www.livestream.com/aliceinchains or the Alice in Chains Facebook page.
Continuing our live education series, we are very excited to announce that on Tuesday, March 2nd, we will have Steve Gerstman of CutMerch and Greg Rollett from Gen-Y Rock Stars talking about merchandise for artists. This is a free call and will feature an inside look at all aspects of band merch from:
Artist Andrew Hand is on a mission: that mission being to create great rock songs and bring back a sense of connection to our favorite past-time.
Often compared to the likes of David Bowie, Jim Morrison and U2; Hand brings a touch of theatricality to his music (think driving guitars, thematic lyrics and a voice that could move a mountain).
Just wanted to give all my readers and visitors a heads up that Me and Al are heading to the Millenium Music Conference in Harrisburg this Friday, February 19th. I will be speaking on a panel with friends David Sherbow and Lou Plaia about the “new media game” and am very excited to be a part of it!
Just note that I have hair now.
If you are planning on attending, feel free to say hi and chat about the biz. Al will be with me so if you want to talk about Pearl Jam for hours on end that should not be a problem. I’m going to be doing some special stuff for Label 2.0 members that I’ll share when i get back!
Everyone’s talking about how the Internet is changing the music industry by empowering artists with all the tools they need promote themselves. While this is true, going from playing house parties to becoming a full time musician isn’t going to happen with a MySpace page and few live videos. It’s going to take time, hard work, enthusiastic fans willing to help you out, and a ton of different tools and services in order for you to take things to the next level.
It’s been a solid 3+ years as a blogger here at evolvor, and because of that I’ve earned a ton of experience not only in the content development side of things, but also in the PR department. As I’ve continued to grow as a respected mind in the ever evolving digital music landscape, I’ve noticed that many still approach sending out press releases in the same fashion that has been used for years. And that approach, in my mind, is rather stupid.
FourFour, a newly launched platform developed exclusively for bands and musicians to build better websites for free, announced today a partnership with ArtistData that provides musicians with an easier way to keep their official site in sync with Facebook, Twitter, MySpace, and other music-related sites.
Thousands of musicians have been using ArtistData to syndicate information across social networks and concert databases. Now, those musicians can use ArtistData to update their official site at the same time. Bands enter tour dates, news and blog posts into ArtistData and then, by running their site on FourFour, can have that information simultaneously published to their website. Bands can now update all of their sites in one place without having to enter the same information multiple times.
A few months back, you might recall the first time ReverbNation and Windows teamed up to promote free downloads. The campaign was a success for both parties – many bands got some serious exposure, ReverbNation and Windows got some ad love, and some acts got to put a few bucks in the bank (which they need to take whatever they can get at this point, especially if they are just starting out.)
Philadelphia-area blues rockers 61 North are proud to present the second annual 61 North Benefit Concert for Spinal Cord Injury (SCI). The event will be held at Salem Community College’s 400-seat Davidow Theatre in Carneys Point NJ.
Special musical guests Mad-Sweet Pangs will provide a full set followed by headliner 61 North. Guest speakers will include President Peter B. Contini of SCC and Adam Taliaferro of the Adam Taliaferro Foundation. Brian Kanady of Rowan Radio will be hosting the event.
Singer/songwriter, zAck borer has big plans for 2010 and he’s not wasting any time. To kick off the new decade with a bang, zAck’s song “That’s The Way” is preloaded on the Google Nexus One, the latest android smartphone. zAck’s song was one of thirteen total tracks selected to come preloaded on every Google Nexus One device and can be accessed by clicking on the ‘music’ button from the main splash screen.
Users who like what they hear are able to discover more music from zAck by clicking on the links to iTunes and Amazon made available within the player or are presented the option of clicking through to YouTube to watch video of zAck.
I am publishing this story for two reasons; one, if you wanna know how to make big time $$$ in merch, look into HIM and their heart-a-gram logo. These guys must be zillionares, and that’s just from all the stuff my brother has bought off of them over the past 10 years.
Second, is the use of the phrase “mental boner” in an interview. What a way to describe the creative process guys.
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