Eric Hebert, Author at Digital Media News & Training

Author: Eric Hebert

Web Tools & Services That Are Really Working

Life is simple, all of us have chosen several web tools and services for our projects or needs. Today there are WordPress themes that are complete solutions, have predefined pages and a drag-and-drop builder...

8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with...

Common B2B Marketing Blunders to Avoid

B2B (business to business) marketing refers to marketing strategies that target other businesses and not individual customers. When done correctly, B2B marketing can be very effective in generating leads. However, there are some mistakes...

Your 6 new ways to use location targeting

As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the...