The biggest trends & changes in PPC so far in 2017 | Evolvor.com

The biggest trends & changes in PPC so far in 2017

In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far from Google AdWords and Bing Ads in 2017, starting with the other key given: machine learning.

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The biggest trends & changes in PPC so far in 2017

Eric Hebert

Founder and Lead Digital Strategist