Testimonials: increase your visitor’s trust
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of testimonials. A lot of websites do have testimonials, but just having them simply isn’t enough.
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