12 Reasons Why Video Marketing Rulez | Evolvor.com

12 Reasons Why Video Marketing Rulez

Did you know that 67% of marketers surveyed in a Social Media Examiner report claimed that they plan to increase their YouTube marketing? Why? Because video marketing rulez!

It wasn’t that long ago that video ads could only be seen on this newfangled technology called the TV, and advertising with video cost a whole lot of money. Now all of that has changed; here’s 12 reasons why it’s time for your business to jump into the video marketing game.

vintage TV ad

Will Dominate the Web

By 2017, 74% of all internet traffic will be video content. (Syndacast)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Videos Are Shared…a lot

An astounding 92% of mobile viewers share videos with others. (Invodo)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Gets You Up Front

Want to appear on the front page of search engine results? Site that include videos are 50 times more likely to achieve this goal. (Digital Serpa)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

The Juggernaut Known as YouTube

Not only are there more than 1 billion users on YouTube, over 300 hours of 300 hours of video are uploaded to YouTube every minute. Furthermore, the “number of hours people are watching on YouTube each month is up 50% year over year.” (YouTube)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Internet Visitors Are Tuning In

Each day approximately 100 million internet users watch an online video. (Digital Serpa)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

The Incomparable Capehart Saratoga IT&T
S092653

Drives Engagement

Including a mobile video ad with social media buttons can increase engagement by 36%. (Rhythm NewMedia)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Boosts Consumer Confidence

52% of consumers have stated that after watching a product video it makes them more confident in online purchase decisions. (Invodo)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Attracts More Inbound Links

Featuring a video in a post can attract 3 times more inbound links than posts with just text. (Moz)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Keeps Visitors on Your Site

Visitors on retail sites stick around for two minutes longer on average and 64% more likely to make a purchase after viewing a video. (Comscore)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Visitors Would Rather Watch Than Read

80% of online visitors will watch a video while only 20% will read an entire piece of content. (Digital Serpa)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Increases the Chance of Email Open Rates

Containing a video in your email can increase open rates by 20% and boost click-through rates 3 times. (Brainshark)

[symple_divider style=”solid” margin_top=”20px” margin_bottom=”20px”]

vintage TV ad

Used By a Majority of Marketers

Don’t get beat by your competitors. 93% of marketers are using video for online marketing, sales, or communication. (Brainshark)

If you want to boost inbound links, consumer confidence, sales, and keep visitors on your site longer then there’s no reason why you shouldn’t use the power of video in your marketing strategy.

Eric Hebert

Founder and Lead Digital Strategist