11 Reasons Email Marketing Kicks Ass

11 Reasons Email Marketing Kicks Ass

Why would 73% of marketers proclaim that email marketing is “core to their business?” Because email marketing just kicks ass! Here are 11 reasons why.

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There Are Billions of Email Accounts

More than 4.1 billion email accounts worldwide to be exact. (The Radicati Group)

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Email Pays For Itself

On Average, businesses in the United States have reported that email marketing yields a return of investment of 4,300%. (Direct Marketing Association)

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Establishes Rapport With Customers

Personalized emails increase click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)

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Acquires More Customers Than Facebook and Twitter

According to one study, email was nearly 40 times more effective in acquiring new customers than both Facebook and Twitter combined. (McKinsey & Company)

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Enables Products and Services

60% of marketers claim that email is a critical enabler of products and services. (Salesforce Pardot)

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When Marketed Through Email, People Spend More Money

Consumers spend 138% more than people who don’t receive email offers. (Convince and Convert)

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Influences Mobile Purchasing Decisions

More than 70% of all mobile purchasing decisions are influenced by promotional emails. (Yesmail “Consumer Online Behavior Report: Digital Marketing Strategies” – 2013)

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Preferred Communication Method

69.7% of US internet users, have reported that email is their preferred method of communicating with businesses. (Salesforce Pardot)

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One of the Most Used Smartphone Functions

91% of consumers check email on their mobile phones. Additionally, 21% do so before breakfast. (Acxiom Digital Impact “2013 Consumer Digital Study”)

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Email Usage Will Grow

It’s being anticipated that email users will increase another 22% in 2015 and 23% in 2016. (The Radicati Group “Email Statistics Report, 2014-2018″)

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It’s The Most Effective Digital Tactic

Marketers have reported that email is most effective digital tactic for building awareness, acquisition, retention, and conversion. In fact, 56% of marketers surveyed stated that email was most effective at retention. (Gigaom Research)

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How To Improve

Want to improve your email marketing campaign? Keep the following in mind – courtesy of HubSpot.

  • Be mobile friendly and have a responsive web design.
  • 6 AM has the highest CTR of any hour.
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies.
  • CTR is higher when using the recipient’s first name in the subject line over no use of the first name.
  • “Secrets” is the most clicked lead nurturing subject line word. “Posts” and “Jobs” are the most clicked subject line words.
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text.
  • Most recent subscribers are the most likely to click through.

Now go kick some email marketing ass!

Eric Hebert

Founder and Lead Digital Strategist