Nurturing the Sales Funnel Using Social Media (Inforgraphic)
You read about revolutions happening across the world – from the Arab Spring to remnants of – and never imagine that perhaps there’s one unfolding right before your eyes. Alright, maybe it’s a little less violent, and a little more subtle, but every new startup that is born in this age of technology has to face the truth that they are part of a revolution. A digital revolution.
Businesses can no longer rely on face-to-face sales in just the same way that businesses can’t hope to gain better visibility and expand without having a strong social media presence. It’s more than inevitable, it’s necessary.
Customers now have digital eyes (and no, not because of LASIK). They are far less willing or likely to buy a product without first consulting the many invisible product reviews they are able to find online. In just the same way that this can be a detriment to companies with bad products, this can also be used to a businesses’ great advantage. If your business can market online well, then soon enough it won’t have to put so much effort into its marketing strategy – customers will market for you.
The trick is to nurture the sales so they go smoothly down the sales funnel. Here are some tips to keep in mind.