Do You Have the Right Marketing Mindset? I’ll Bet You $60 That You Don’t!

Posted by Eric Hebert on Sep 21, 2011 in Marketing | Comments

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Yep, you heard me correctly – I’m here to challenge your concept of what marketing is and how you’re thinking about it.

Now don’t get me wrong, I’m sure there are plenty of you out there that indeed “gets it” when it comes to building a brand and marketing on the web. You’re probably the ones out there that have engaging blog posts and don’t spam the hell out of your Facebook fans and Twitter followers with some lame message.

As the for rest of you, a big portion of you, I’m gonna bet with confidence that your idea of marketing is completely and absolutely 100% wrong. And it’s hurting any chance of success, whether you’re a musician trying to spread the word about your music or a new business trying to hawk your product. If you don’t learn how to re-think the way a message is spread online you’re gonna fall behind the competition.

Here’s the problem, one that I have to tackle on a daily basis when dealing with new prospects: that marketing = advertising. They are two different things, but get mixed up with each other all the time. So to quickly summarize:

Marketing is creating value for your brand. Advertising is the process of purchasing media to promote the brand.

The problem with most of our mindsets is that marketing on the web is using it to advertise your product. This is not how marketing should be approached. You’re not building any sort of value by purchasing any advertising (especially in the music space). You’re not building value by using social networks to constantly plug your new show or CD, if that’s all you’re using them for. You need to change this mindset!

If you really want to understand how to successful market yourself online, start by getting out of the “advertising” mindset – that works on TV and in print and other traditional media, but it’s not how you should be thinking about using the web.

Let’s go back to my definition to marketing – creating value. That is the mindset. In all your marketing efforts, you need to constantly be asking yourself “how can I utilize this medium to create value to the people that are going to be interacting with it”?

Take your website for example. Is it valuable to a visitor who lands there? I betcha it’s not. I betcha it probably is just a big advertisement for your music or your new gizmo. I betcha there’s nothing there to teach the visitor, or really engage them to learn something about you or your brand in a deep way, or some tool that makes their life easier.

The same could be said for your Facebook page or Twitter profile. Go look at it. Is it really useful to anyone. And if you answered “Yes cause it helps fans remember our show dates” go jump off a bridge cause your missing the point.

It’s my job to get you to change the way you’re thinking about using the we to promote yourself. To get into the Evolvor Marketing Machine Mindset.

If you’d really like to learn more about this, then I’ll make a bet with you. You sign up to access the Marketing Machine Mindset tutorials, and I guarantee you’ll look at the web in a completely different way. If in 30 days you’re not happy with the tutorials and killer content we’ve created for you, I’ll refund your money.

Just ONE of these tutorials is loaded with awesome insights that will change the way you think about the web. Check out the details here to get started.