MXP4 and Push Entertainment Team Up for Interactive Music Fun
MXP4’s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities
The partnership will give labels and artists the opportunity to include MXP4’s game-like interactive music applications in the services they commission from Push Entertainment. Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Justin Bieber and U2, and by Disney on campaigns for Miley Cyrus.
Albin Serviant, MXP4 CEO, said: “This latest partnership brings us further into the US market as we pursue our MXP4 Everywhere roadmap, aiming to make MXP4 available across all digital music platforms globally. Our apps, which turn music into an interactive experience as attention-holding and compelling as a game, are proven to build fan engagement, encourage viral distribution and ultimately drive sales. As such, MXP4 will enhance Push Entertainment’s platform and provide the music industry with the most comprehensive suite of marketing tools available anywhere. We’re proud to be partnering with Push Entertainment and taking another significant step towards making our applications the standard for interactive music.”
Simon Scott, Director, Push Entertainment commented “We regard MXP4 as being the global leader in interactive music tools and are excited about working with them to deliver enhanced experiences to our global customer base. Our clients have reached over 5 million consumers using our platform and the interactivity afforded by MXP4 will increase revenue generating opportunities for them.”
MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. Creating a video game-like environment where consumers can play with the music, MXP4-powered applications are proven to drive engagement, viral distribution and music purchases. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third-party third party platforms, applications and services for implementation by brands, advertisers, media portals, mobile applications, music distribution platforms and third-party music formats. When a fan sees the MXP4 logo on a music app, it means they can play with the music.
MXP4 is led by a team of music industry and digital media experts, including former senior executives of Musiwave, Vivendi Mobile Entertainment, EMI Music and DivX. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.
ABOUT PUSH ENTERTAINMENT:
Push Entertainment is the leading provider of loyalty and purchase validation promotions to the US and UK music industry with clients inclduing Universal Music, EMI, Disney, Sony Music, Warner Music Group. Push Entertainment understand how to commercialize these social media hubs through the continued development of their established and effective fan engagement tools.