MXP4 and Push Entertainment Team Up for Interactive Music Fun
MXP4′s game-like app technology to be integrated with Push Entertainment’s service for increased fan engagement and music revenue opportunities
MXP4, the leading developer of interactive music solutions, recently announced a partnership with Push Entertainment, provider of enhanced and bonus digital content solutions for the music industry.
The partnership will give labels and artists the opportunity to include MXP4′s game-like interactive music applications in the services they commission from Push Entertainment. Push Entertainment offers industry standard solutions for labels and artists looking to connect the physical world of CDs, DVDs, mobile, iPads and more with the digital world. These services, which range from incentivized data capture to delivery of bonus content, have been utilized by major labels on campaigns for artists including Mika, Justin Bieber and U2, and by Disney on campaigns for Miley Cyrus.
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