Using the Evolvor Methodology To Create A Killer Web Presence (Case Studies)

Posted by on Mar 27, 2010 in Marketing | Comments

I’ve has the pleasure of working with a number of artists over the past year or so, whether it’s having a conversation over beers, teaching them through Label 2.0, or actually working for them. Below is a list of the latter, artists who have hired me to create a killer web presence. While a lot goes in to their development, I’ll let my work speak for itself.

Oakland, CA’s MC Azeem

John Gillette & Megastar Records

Brent James Rock

Learn Jazz Guitar with Chuck Anderson

Fudge Rock Band Devi

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Stone Temple Pilots Giving Away Concert Tickets

Posted by on Mar 15, 2010 in Events | Comments

We totally forgot to mention that STP will be releasing their much anticipated self-titled sixth studio album on May 25.

STP

Since, the band will be putting it out on their own, I’ve been curious about how they’ll be going about to promote it.

The first thing that they’re doing is giving away a pair of concert tickets for their upcoming spring tour (which will hopefully be used to pre-promote the album).

It may not seem like much, but it’s something free for the fans. I think they’re on the right track, let’s hope that they can keep it up.

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The Evolvor Music Marketing Manifesto for 2010

Posted by on Mar 13, 2010 in Marketing | Comments

Hello students & clients of mine – whether you’re just jumping on board the Evolvor train or have been with me for a few years, I hope I’ve proven through working with you that I have the knowledge and ability to help you in your music endeavors. It’s a tough, tough world out there I know, and without a zillion dollars to dump into marketing and advertising, trying to “make it” seems near impossible. And I would agree that it is.

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Pearl Jam Returns to SNL, Announce US Tour

Posted by on Mar 11, 2010 in Pearl Jam | Comments

Just a heads up…

Pearl Jam will be returning to Saturday Night Live THIS upcoming Saturday night, March 13, to push some tunes off of their latest release Backspacer.

Eric did a cool post on Pearl Jam and their SNL history a couple of years ago, but here’s an updated look at their SNL performances.

1992

“Alive”

“Porch”

1994 (The year they somehow how got to perform 3, not the traditional 2 songs)

“Daughter”

“Not For” (Actually live take, not rehearsal!)

“Rearviewmirror”

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A Rebuttal to the Commenters of My BandZoogle Interview

Posted by on Mar 10, 2010 in Distribution | Comments

I want to first thank Chris from Bandzoogle for approaching me to do an interview for them; anytime I get asked to do an interview I gain a new found confidence in what I preach and teach and it feels good to know that people are paying attention.

It’s taken years of hard work to be able to understand all the different facets of the digital music business (not to mention marketing online in general to back it all up), and every interview I do I get to introduce many musicians and industry professionals my perception of how to get your name out there and get people’s attention.

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