How to Apply Word of Mouth Marketing to Your Music Career

Posted by Dexter Bryant Jr. on Sep 3, 2009 in Marketing | Comments

After reading the Word of Mouth Manual: Vol. II by Dave Balter, I have some interesting marketing ideas to share with you.

Home business owners need cost effective ways to market their products and services. Word of mouth is particularly effective in persuading customers to buy, much more so than advertising and other traditional marketing methods. Word of mouth marketing harnesses the power of word of mouth to produce powerful market dialogue for businesses.

If you had a group of passionate brand evangelists who are not on your payroll promoting your products, what could be a more cost effective marketing solution than that?

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PR: Wolfmother – Transmissions From The Cosmic Egg: Episode 1

Posted by Eric Hebert on Sep 1, 2009 in Rock | Comments

Wolfmother has just launched the first of a series of a behind the scenes looks at their forthcoming opus, Cosmic Egg. Transmissions From The Cosmic Egg: Episode 1 travels the open high-way to Byron Bay where much of the record was born and pre-production took place.

In the piece front man Andrew Stockdale provides an introspective look at the new album, “sometimes I kind of think… Are these songs good enough? Will people like them?” and goes on to explain, “I think these songs suit me. They suit the way I sing and what I can relate to, the world I can relate to.”

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