Tracking URL Clicks with URL Shorteners

Posted by on Aug 18, 2009 in Label 2.0 Updates | Comments

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In this lesson I wanted to talk to you guys about tracking. In a future module I am putting together we are going to really dive into analytics and see where fans are coming from, what they are doing and how they are spending money and spreading buzz about your music. Today however, we are going to look at tracking links via URL shorteners.

If you are using Twitter, at some point in time you have probably seen a link that looks like this:

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  • http://tinyurl.com/fnwwjde
  • http://bit.ly/3ToMCw
  • http://su.pr/1Jz11s

Radiohead Giving Away New Song “These Are My Twisted Words”

Posted by on Aug 17, 2009 in News | Comments

We really like Radiohead here at Evolvor.

Obviously they make great music, but they’re also proving to be innovators in the new state of the music industry. With the release of “These Are My Twisted Words,” the band is proving that giving something away gets a lot of buzz.

The story began last week when a mysterious new Radiohead song had been leaked on some torrent sites. No one knew were it came from and the band was mum. The MP3 was even accompanied by some ASCII art that dropped some hints about the song’s origins and future, like naming today’s date. While questions were rising, there was no doubt that it was a new Radiohead song.

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Press Release: Wolfmother Premiere “New Moon Rising” on Spinner.com

Posted by on Aug 14, 2009 in Rock | Comments

Brothers and sisters sound the siren, a new moon is rising and the return of Wolfmother is well and truly upon us.

With Cosmic Egg hatching in just under two months, Wolfmother have finally decided to share their new single, “New Moon Rising” with the world. The track, which premiered on AOL’s Spinner.com showcases frontman Andrew Stockdale’s continued music exploration of psychedelic rock while proving his new pack of Wolfies were just what he needed to keep the rock alive and well.

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Label 2.0 Update: How To Be A Google Rockstar, ReTweet Science, and More!

Posted by on Aug 13, 2009 in Marketing | Comments

So Label 2.0 is up and running, and we already have members applying our tactics and participating in the forums!

What’s also cool is, a week into our launch I’m already digging some of our members’ music; this week I’ve been listening a lot to Andrew Hand’s “Slow It Down”, and learning about his “Songs For Oprah” project.


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We have some wonderful new content this week for Label 2.0 members:

How to Be a Google Rockstar: An Introduction to Search Engine Marketing

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The Science of ReTweets: Presentation by Dan Zarrella

Posted by on Aug 13, 2009 in Label 2.0 Updates | Comments

A few days ago I was asked to check out this great presentation on the “science” of “ReTweets” using Twitter from social media scientist Dan Zarrella.

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If you’ve never heard of Dan or read his blog, I must tell you you’re missing out – Dan is one of the finest social media consultants I’ve had the pleasure of befriending and his research in social media is fantastic.

If you’re unfamiliar with “ReTweeting”, here it is in a nutshell:

You post a message on Twitter. Then, someone else on Twitter re-posts the same message giving you credit (using @yourusername) to share with their Twitter followers.

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