Dave Matthews Band Releases iTunes Pass For “Big Whiskey”
A few months ago, Depeche Mode released what I believe was the first ever iTunes pass.
Basically, this was a pre-order of their new album that featured an advance tracks in addition to exclusive content while fans awaited the release of the new album.
Well, today, DMB has released their own iTunes pass; here’s the official scoop on what you get:
We are pleased to announce the news that DMB launched an iTunes Pass earlier today! With iTunes Pass, music fans can get new and exclusive albums, songs, video, remixes, art and other content from their favorite artists over a set period of time, delivered to their iTunes library as soon as they’re available.
Individuals who purchase the Dave Matthews Band iTunes Pass ($19.99) beginning today will receive an instant download of the band’s latest single, “Funny the Way It Is,” and the new album, Big Whiskey and the GrooGrux King, as soon as it’s released on June 2nd. They’ll receive additional content from now through September, including Scenes from Big Whiskey, a documentary on the making of the record, exclusive bonus music (including b-sides and live music from DMB’s spring and summer 2009 tours), two tracks in advance of the album’s release (“Shake Me Like A Monkey” and “Lying In the Hands of God”), a download of the “Funny the Way It Is” music video, a deluxe digital booklet of the album artwork, all drawn by Dave, plus additional exclusive video clips.
One of my “big-picture” things that I try to get across to my clients is understanding that music is content, just like video and words are, and that this can be packaged together and released digitally, and for a premium price. As a DMB fan, I think this iTunes pass thing is awesome – way better then just buying the album for ten bucks, for an extra ten I get 6 months worth of content!
The only downside is I really don’t want to be forced to use iTunes as the distributor – why can’t the band just offer this themselves off their website? Why not cut out the middle man?
PS – You can do this easily my friends using the WP-Shopping Cart and MemberWing plugins!
New DMB Single “Funny The Way It Is”
