Sex, Drugs, & Rock N Roll, Pt 1: How To Create Content Like A Rockstar
On September 7th, I gave a brief presentation at SearchCamp Philly, a marketing “un-conference” in conjunction with PodCamp Philly. I spoke on the advanced track about how to create killer content that attracts links. Much of my work in the internet marketing world has been based on creating viral content to get links to rank for specific keywords in Google.
The same principles apply to getting mentioned in press outlets. Getting links is the same as traditional PR – creating something buzzworthy to get people talking about you. Enjoy.