Nowadays it’s pretty easy and cheap to set one up. I teach people how to build a simple membership site if anyone’s interested.

As far as my video, I kinda was hesitant to put it up (I shot it 6 months ago) because I did no pre or post production – I just turned my camera on one day and did a “test” run. I still think it gets some points across, and the silly nuances I have make the video more genuine if you will, not just another “the internet is great” silly sales pitch video.

I do also agree that most artists don't get it. 6 Weeks? Try 6 months, maybe even a year to get some press. Online marketing and branding is a long-term kind. Unless you got the deep pockets.

The music is important – everything else reinforces it. As far as making a living, however, I see that its all the components that revolve around the music that give you the potential to make money in other ways, and video captures all of that.

Plus, video reinforces the connection, bringing you closer to the band, which means you'll spend more on them in the future!

As far as my video, I kinda was hesitant to put it up (I shot it 6 months ago) because I did no pre or post production – I just turned my camera on one day and did a “test” run. I still think it gets some points across, and the silly nuances I have make the video more genuine if you will, not just another “the internet is great” silly sales pitch video.

I do also agree that most artists don't get it. 6 Weeks? Try 6 months, maybe even a year to get some press. Online marketing and branding is a long-term kind. Unless you got the deep pockets.

The music is important – everything else reinforces it. As far as making a living, however, I see that its all the components that revolve around the music that give you the potential to make money in other ways, and video captures all of that.

Plus, video reinforces the connection, bringing you closer to the band, which means you'll spend more on them in the future!

The validation process of engaging users to actually give a shit is essential now.

A lot of artists I deal with only front up to me 6 weeks out from an album launch and I'm like: the internet – you're doing it wrong. A lot of these guys seem to think that because they've recorded an album, people will want to buy it because they're friends on myspace.

But because I agree with you in principal and I know youre a lefsetz reader I will play devil's advocate. Even though he's an older guy and comes from a different era, I don't think you can argue with the idea that there simply is nothing more powerful than great music.

Some artists i've encountered – you could tell within 15 seconds their music was brilliant and they were going to break through within a year.

But because of what you're saying and the skills that people like you and I bring to the table, it is possible to make a career out of slightly above average music now. Or basically, being an entertainer who records music as part of a broader platform providing digital content online.

Just some finer points I wanted to add:

I'm fond of bombastic statements on my blog too. I believe Google means regular blog copy is still more important than your video at the early stage.

I'm all for monetizing online communities but I don't know if video is the right carrot.

I'm trying to ramp up my videos too, gotta practice what you preach! Just wanna get more conscientious about my standard of presentation ie: lose the moviemaker titles and kill that background noise – i noticed you had a couple of vehicles go by also.

Bro I thought you were going great until you scrubbed out mtv and radio because you left a grey “why?” area for the viewer when up until then you'd been really tight.

Personally I don't really soft sell either. At the end of the video I would have popped a proposition and I display my mobile number as well as email. (buy now!)

I'm at

http://www.youtube.com/watch?v=mDloaLsM1xk

if anyone wants to check me out.