Puddlegum Indie Music Journal Now Record Label
It’s been a topic of conversation for some time now. The old record industry was all about distribution. They controlled it and that in turn controlled the artist.
Now, everyone owns the internet and anyone can become a distributor. All you need is a targeted audience, and your ability to market a musical act becomes a reality.
Take for instance Puddlegum.net. The site burst onto the indie music blog scene during 2007 and established itself as a great peak at the current music headlines online. Was it MTV or Rolling Stone that made the site popular? No, it was the # 1 most important thing about marketing online: developing quality content.
Puddlegum had their ear to the ground and took advantage of many of the music’s industry’s most talked about stories over the past few months, and has provided some great analysis about emerging online music technologies.
Now a few months later, Puddlegum announces they’ll be releasing Darkroom’s new album, Jets That Fly, due in March. The beautiful thing is they’re giving us a free four song download opportunity just in time for Christmas!
This is how to do things folks. Build your audience, establish the brand, and after you have their attention, you can introduce new things to them.
Puddlegum perfectly shows that any savvy band can get their foot in the doors without the needs of a major label. Or a traditional indie label.
Darkroom sounds amazing right from the very first listen, which is not only good for Darkroom, is also beneficial to Puddlegum as a production location.
So, for any bands currently shopping traditional labels, make sure in inquire as to what their marketing startegies are going to involve. If it looks like they’re not spending enough time on the Internet side of the ad budget, you might want to ask yourself if they have their finger on the pulse.
Check out Darkroom’s album over at Puddlegum.net!
