It’s been a topic of conversation for some time now. The old record industry was all about distribution. They controlled it and that in turn controlled the artist.

Now, everyone owns the internet and anyone can become a distributor. All you need is a targeted audience, and your ability to market a musical act becomes a reality.

Take for instance Puddlegum.net. The site burst onto the indie music blog scene during 2007 and established itself as a great peak at the current music headlines online. Was it MTV or Rolling Stone that made the site popular? No, it was the # 1 most important thing about marketing online: developing quality content.

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So I get back from Vegas last week and what’s the first thing I find out? One of my favorite musicians from recent times is playing just down the street from me! “Holy poop!” was all I could say at the time.

The gentleman in question’s name is Keith Kane, the guitarist/vocals from Vertical Horizon.

Keith Kane and some really good lookin dude

I’ve discussed in the past about how many don’t realize how talented these guys are, and how Vertical Horizon has a back catalog of more acoustic-driven music then many are aware of.

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I’m still catching up with work from being in Vegas last week for Pubcon, plus I’m moving (again!). I got a lot to discuss here at evolvor, but you’re just gonna have to sit tight until I get it ready! Until then, here’s another vid!