Marketing Brilliance by Pure Buttons
Posted in General. Written by Eric Hebert on October 11th, 2007
So the Radiohead story just keeps getting better and better. I just logged on to Digg and saw that Pure Buttons, which, as you probably already assumed, makes promotional buttons, has purchased Radiohead’s new album for $1,000.
If you were not aware, Radiohead made quite a statement this week as it released it’s new album, In Rainbows, letting consumers pay whatever they want.
Pure Buttons made the smart move of paying $1,000, knowing that the press they’d get would be priceless.
So the question now is, who’s gonna pony up $10,000? $100,000?
[[T_F]]Data Leak Prevention - Data Security Solutions - Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]
