Marketing Brilliance by Pure Buttons
Posted in General. Written by Eric Hebert on October 11th, 2007
So the Radiohead story just keeps getting better and better. I just logged on to Digg and saw that Pure Buttons, which, as you probably already assumed, makes promotional buttons, has purchased Radiohead’s new album for $1,000.
If you were not aware, Radiohead made quite a statement this week as it released it’s new album, In Rainbows, letting consumers pay whatever they want.
Pure Buttons made the smart move of paying $1,000, knowing that the press they’d get would be priceless.
So the question now is, who’s gonna pony up $10,000? $100,000?
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