How to Use Your Blog to Write That Book Someday
Posted in Marketing. Written by Eric Hebert on November 6th, 2006
When people talk about writing that a book, many do so only jokingly. Few ever have the time, patience, and gusto to actually pick up a pen and start writing.
And it’s these people who I would encourage to start blogging, about their hobby, their career, or their passion. A few years later, I’ll be the first to point out that they’ve actually written that book without even thinking about it.
Their categories are chapters and they’ve used their posts to sell themselves and their ideas. Next time you need to convince someone about the perks of maintaining a blog, use the “book” reference and maybe they’ll see the bigger picture a little clearer.
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