Baby Boomers and the Web

Posted by Eric Hebert on Oct 10, 2006 in Marketing | Comments

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Okay so everybody and their mom talks about how important the 16-25 “youth” target market is when it comes to the Internet. I hear about this age group so much I wonder if anybody realizes what’s about to happen in the coming years.

If you are not aware, millions of baby boomers are beginning to retire and this will be a huge shift in regards to Internet usage as well. As more and more boomers retire, they’ll have more time to spend at home, and trust me, it won’t be watching TV. It will be surfing the ‘Net, especially for travel and retirement destinations, or business related searching (let’s just say not every boomer is going to be able to afford retirement and most will turn to the net for additional income).

Gossip abounds about how 50% of MySpace is over 35. That’s because these people are just starting to discover the social aspects of the web. Youth discovers it first, mommy and daddy follow. Then mommy retires and spends all day online buying things and talking to her girlfriends. See the picture here? Stop knocking MySpace as a bad deal-these guys know what their doing!